Flying Beast New Business: Gaurav Taneja Started his Ghee Brand Rosier Foods

Gaurav Taneja, popularly known as ‘Flying Beast’, runs a YouTube channel with the name of Flying Beast, where he shares his daily life vlogs. He also gained recognition for his fitness journey on his YouTube channel, ‘Fit Muscle TV’. Recently, he has taken a new path and entered into farming business, where he has introduced his own ghee brand called Rosier Foods.

In one of his recent vlogs, Taneja revealed that he had acquired Indian Gir cows from Gujarat and has been nurturing them on his farms. His mission is to provide the highest quality food products by following the traditional Bharat farming technique. The ghee, which is produced using the Vedic process in clay pots, is completely organic and manufactured on his farm. To celebrate the start of the Hindu New Year, Taneja officially launched his ghee brand on the first day of Chaitra Navratri.

Gaurav Taneja Started his Ghee Brand Rosier Foods

Gaurav Taneja, the popular YouTuber, has been documenting his farming journey on his daily Vlog channel flying Beast. He recently acquired Indian Gir cows from Gujarat and has been diligently looking after them on his farms. Gaurav’s motive is clear – to provide the purest quality food products using traditional Indian farming techniques. The ghee produced on his farm is completely organic and is made using the Vedic process in clay pots. To kickstart the Hindu New Year, Gaurav officially launched his farm’s ghee on the auspicious day of Chaitra Navratri.

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Gaurav Taneja New Ghee Business Rosier Foods Launch Date

Gaurav decided to document the launch of his brand at his farm by posting a video on Instagram on April 10, 2024. The video included a hilarious moment where the curtain fell prematurely while he was counting down to the big reveal. Gaurav saw the opportunity in this blooper and used it as a promotional tool for his brand. Just a friendly reminder, the initial price for 500 ml of Ghee is Rs. 1,350 and for 1 ltr the price is Rs. 2,380.

Flying Beast “Gaurav Taneja” faced Social Criticism

As soon as Gaurav uploaded the video, the comments section was flooded with netizens pointing out the high price of the product. One user expressed, “The cost of this product is so high that you can calculate a year’s worth of expenses with it. Only wealthy people can afford it.” Another comment read, “Brother, ghee is already cheap enough… 2380/kg.” A netizen also mentioned, “Your product is too expensive, making it unaffordable for the average middle-class person. Please consider reducing the price.”

Gaurav Taneja’s new adventure in the field of farming.

Gaurav Taneja has always been very adventures in his life, initially he worked as a pilot and has worked with many airlines. Once he left his pilot job, he opted to study law and become a lawyer. But after sometimes he left the studies due to some reasons. This was the time the idea of entering into the farm business came in his mind and he started making plans for his new farming venture.

He is deeply influenced by the age-old Indian farming practices, particularly in the way cows are nurtured and milk is extracted to create Ghee using the Vedic tradition. On his farm, A2 Gir cow ghee is crafted from fresh Gir cow’s milk. The cows roam freely, and their milk is boiled, naturally cooled, inoculated with a natural starter culture, and left overnight to curdle. The curd is then churned using the traditional Bilona method.

Flying Beast Ghee Brand Rosier Foods Official Website

Flying beast also known as Gaurav Taneja has recently launched his ghee business with the brand name of Rosier Foods. You can purchase the ghee online through his official website Rosier Foods and also on Amazon, Flipkart. The ghee is available with the name of Gir Cow A2 ghee, currently it’s available for sale in four different sizes, 500 ml, 1 Liter, 2 Liter and 5 Liter. The rates for the different quantities are mentioned below.